Masi Group Inc. Builds a Smarter Roofing Operation with Contractor Foreman

Case Study

Masi Group Inc. Builds a Smarter Roofing Operation with Contractor Foreman

How a Toronto-area commercial roofing contractor replaced an aging in-house server system with an all-in-one cloud platform — and gained real-time job costing, mobile field access, and a scalable foundation for growth.

About

Masi Group Inc.

LocationConcord, Ontario, Canada
IndustryCommercial & Industrial Roofing (ICI)
Years in Business8

Company Profile

Masi Group Inc. is a full-service commercial roofing contractor headquartered in Concord, Ontario, serving the Industrial, Commercial, and Institutional (ICI) sector across the Greater Toronto Area and beyond. Founded eight years ago, the company has built its reputation on high-quality workmanship, jobsite safety, and reliable service across a wide spectrum of property types.

The company specializes in flat roofing systems and offers a complete range of services — from preventative maintenance and emergency repairs to large-scale roof replacements. Their technical expertise spans single-ply TPO and PVC systems, 4-ply Built-Up Roofing (BUR), and SBS modified bitumen systems. Masi Group is approved and certified by every major roofing manufacturer in the industry, allowing the team to deliver fully compliant installations backed by manufacturer warranties.

Operating as both a commercial subcontractor and field service provider, Masi Group works with general contractors, property managers, and building owners who need a roofing partner capable of handling everything from one-off service calls to multi-phase replacement projects.

Concrete pour using a pump truck

Background and Challenge

Before adopting Contractor Foreman, Masi Group ran its operations on a legacy in-house server-based software system. What had once been a workable setup began to show its age as the business grew. The platform lacked the modern features the team needed, was difficult to access outside the office, and could not flex to accommodate new workflows. Equally pressing was the security profile of an aging on-premise system in an era of escalating cyber threats targeting construction firms.

In Vince Manzella’s own words:

“Prior to implementing Contractor Foreman, we utilized an in-house server-based software system. However, the platform became increasingly outdated, offered limited remote accessibility, and lacked the flexibility and customization required to support our growing operational needs. Moving away from a server-based environment helped reduce concerns related to cybersecurity risks, including vulnerability to cyberattacks and ransomware.”
Vince Manzella, Managing Partner & Co-Founder, Masi Group Inc.

The pain points were clear: limited mobility for field crews, no easy way to bring office and field staff onto the same page in real time, and a growing list of operational gaps that couldn’t be patched within the existing platform. Masi Group needed a system that could keep pace with how a modern roofing business actually runs — distributed teams, multiple concurrent projects, and customers expecting fast, accurate communication.

Roofing membrane being rolled out and sealed

Objectives

Masi Group set out with a focused set of goals when they began evaluating construction management platforms. They wanted a single system that could consolidate operations end-to-end, eliminate the trade-offs of point solutions, and grow with the company. Key priorities included:

  • Consolidating estimating, sales, project management, and documentation into one platform
  • Strengthening purchase order management and material tracking
  • Gaining real-time visibility into project costs versus budgets
  • Enabling mobile access for field crews and office staff alike
  • Reducing reliance on aging on-premise infrastructure and the cybersecurity exposure that came with it
  • Choosing a partner whose platform would scale alongside a growing roofing business

“We were motivated to seek out a construction management software solution that could effectively support multiple aspects of our operations within a single platform. Many competing solutions performed well in certain areas but lacked functionality in others. Contractor Foreman stood out because it provided a well-rounded system that aligned with our operational needs.”
Vince Manzella, Managing Partner & Co-Founder

Crew installing blue roofing membrane on a flat roof

Solution

After discovering Contractor Foreman through an online search and conducting a side-by-side evaluation against several competing platforms, Masi Group selected Contractor Foreman as their all-in-one construction management system. The decision came down to coverage and balance: rather than excelling in one area while falling short in others, Contractor Foreman delivered a comprehensive, well-rounded toolkit that mapped cleanly to how Masi Group actually worked.

The platform brought together the modules the team needed most — estimating, project management, scheduling, purchase orders, documentation, and customer follow-up — into a single cloud-based environment accessible from anywhere. For a commercial roofing contractor running multiple concurrent projects and a service department fielding daily calls, that consolidation alone unlocked significant operational gains.

Several capabilities became central to Masi Group’s daily workflow:

  • Estimate tracking and quote organization, with built-in customer follow-up features that streamlined the sales process
  • Real-time project management, including project cost versus budget oversight
  • Purchase order management to keep procurement aligned with project budgets
  • Service tickets to capture, assign, and close out every incoming service call
  • Mobile app access, giving field crews the same information available in the office

“The core functions we currently utilize within Contractor Foreman are estimate tracking and project management, both of which have become integral to our daily operations. The platform allows us to effectively monitor all active projects, maintain a clear overview of project costs versus budgets, and track overall project progress in real time.”
Vince Manzella, Managing Partner & Co-Founder

White single ply roof membrane during installation

Implementation

Rolling out a new construction management platform across a growing contractor can be a heavy lift — but at Masi Group, the transition was notably smooth. Onboarding began with the co-founders, who built the company’s initial workflows inside Contractor Foreman before extending access across departments. As the business expanded, both office staff and field personnel were brought onto the platform with minimal friction.

Training was supported by Contractor Foreman’s library of instructional resources, and the team leaned on live chat support whenever questions came up. According to Masi Group, response times were consistently fast, and answers were practical — a meaningful contrast to the experience many contractors have with enterprise software support.

“The onboarding and implementation process for Contractor Foreman was smooth and straightforward across our team. The setup was seamless, and support was readily available from the beginning. The platform provided ample training resources, and whenever questions or issues arose, the online chat support was responsive and helpful in resolving them quickly. Overall, the system was easy to implement, intuitive to use, and highly user-friendly for our staff.”
Vince Manzella, Managing Partner & Co-Founder

The mobile app, in particular, became a turning point for the field team — closing the long-standing gap between jobsite reality and office records.

“The mobile app has been extremely valuable, allowing our team to easily access and manage information while working in the field or away from the office.”
Vince Manzella, Managing Partner & Co-Founder

Roofing materials staged across a large commercial roof

Results and Impact

Since standardizing on Contractor Foreman, Masi Group has unlocked meaningful operational improvements across estimating, project execution, and service delivery. The clearest gains have come in three areas: real-time job costing, estimate accuracy, and service department visibility.

Hours are now tracked accurately on every project, allowing the team to monitor labour performance against budget as work progresses rather than after the fact. Material spend is compared against budgeted costs through every invoice, giving leadership a continuously updated picture of estimate accuracy and project profitability. Together, these data points have strengthened forecasting and enabled faster, better-informed decisions when variances appear.

“One of the most valuable improvements has been real-time job costing through accurate hour tracking on every project, allowing us to monitor performance against budgets more effectively. Comparing budgeted material costs against actual invoicing has provided clearer insight into estimate accuracy and project profitability. Overall, the platform has enhanced cost control, improved estimate accuracy, and increased visibility into overall project performance, contributing to measurable efficiency gains and ROI.”
Vince Manzella, Managing Partner & Co-Founder

The service department transformation has been equally significant. By implementing service tickets inside Contractor Foreman, Masi Group now captures every incoming service request, routes it to the right field technician, and tracks it through to completion and invoicing. The chronic gaps that come with manual service management — missed billables, vague job notes, miscommunications between dispatch and crews — have largely disappeared.

“With the introduction of Contractor Foreman, we implemented service tickets to manage and track all service calls within our service department. Communication between field and office staff has become more accurate and efficient, and it has greatly improved visibility across all service activities. As a result, we have stronger control over job tracking and billing, ensuring that all completed work is properly invoiced and accounted for.”
Vince Manzella, Managing Partner & Co-Founder

Beyond the workflow gains, Masi Group highlights the platform’s ability to scale alongside the business as one of its most valuable attributes. As headcount and project volume have grown, the system has adapted with them — supported by a development team that genuinely listens to user feedback.

“Contractor Foreman stood out because it offered a comprehensive all-in-one system rather than excelling in only one area while lacking in others. One of the most significant advantages has been the platform’s ability to scale alongside our company as we continued to grow. We also appreciated that user feedback and feature suggestions were genuinely considered by their development team, with several suggestions ultimately being implemented.”
Vince Manzella, Managing Partner & Co-Founder

Worker inspecting a completed flat roof

Conclusion

Masi Group’s move from a legacy on-premise system to Contractor Foreman is a textbook example of what happens when a growing contractor pairs the right platform with disciplined adoption. By consolidating estimating, project management, purchase orders, service tickets, and field communication into a single cloud-based system, Masi Group eliminated the trade-offs of fragmented tooling and removed the security and accessibility limitations of their old infrastructure.

The outcome is a roofing business that runs with greater visibility, tighter cost control, and stronger field-to-office collaboration than it had even a few years ago — and a partnership with a software provider that continues to evolve in step with the company’s needs. Asked to rate their overall experience, Vince Manzella didn’t hesitate: a 10 out of 10.

“Since implementing Contractor Foreman, we have been extremely pleased with our decision to move forward with the platform. Contractor Foreman quickly distinguished itself as the best overall fit for our company’s needs. Looking back, we have no regrets regarding that decision and would confidently choose the platform again. The software has continued to support our growth, improve our operational efficiency, and provide the functionality and support needed to effectively manage our business.”
Vince Manzella, Managing Partner & Co-Founder, Masi Group Inc.

Workers laying a large flat commercial roof